Deadpool clowns its way through the box office, crosses Rs 330 mn in 5 days

Fox Star Studio uses the movie's risque and irreverent take-down of popular culture to market it to young moviegoers

Going by popular wisdom, Deadpool 2 and its marketing men were flouting every formula in the rulebook while timing the movie’s release in India. For one the movie was coming close on the heels of the Disney blockbuster Avenger’s: Infinity war that had satiated the Indian superhero fan and it was releasing bang in the middle of the Indian Premier League (IPL) and Ramzan, two big stay-at-home reasons for the country’s moviegoers. But five days into the film, the box office numbers are higher than the lifetime collections of Deadpool 1 (2016) and Fox Star is redoubling its marketing efforts