Indian games industry has come of age. Earlier, most game developers developed games for the US and European markets and later brought them to India. It no longer works that way!
Traditional Indian games are now redefining the digital games industry in India. In fact, Indian game developers are dominating the gaming segment with their local offerings. By introducing popular games like Rummy and free to play Teen Patti to the digital games world, Indian gaming companies are building a connect with the common man.
Bhavin Pandya, CEO, Play Games 24x7 says, “Our approach is embedded in our belief that people like playing games they grew up playing. Localization is the key to success in India and user trends have confirmed the same. We are focusing heavily on the localization of games and technologies with a user-friendly interface. We have also made our games available in multiple vernacular languages.” Play Games 24X7 launched Rummy on RummyCircle and Teen Patti, Rummy and Poker under Ultimate Games banner, and has recorded a cumulative 5 million downloads for all the games put together.
With the increase in the number of smartphones and tablets in India, mobiles will be among the most important platforms in games, garnering a 54 percent share of the total Indian games market by 2020.
With the increase in the number of smartphones and tablets in India, mobiles will be among the most important platforms in games, garnering a 54 percent share of the total Indian games market by 2020.
