Hollywood celebrities like Gwyneth Paltrow may be 'gramming’ posts of themselves in chic futuristic face masks but don’t expect to see actress Deepika Padukone flashing a mask with designer flourishes provided by Sabyasachi any time soon.
The surgical mask is undoubtedly the symbol of our times but most Indian design houses are either in lockdown or don't see the product avenue as one that is aligned with their sensibilities.
Anita Dongre, for one, sees it as outside her expertise. "Producing safe masks needs expertise and certification which cannot be developed overnight. Also, some things are best left simple and effective. Not everything