The Supreme Court on Thursday described the Dolo "freebies case" as a serious matter. It listed the matter for hearing on September 29 and directed the Centre to file a reply in ten days.
A two-judge bench of Justices D Y Chandrachud and A S Bopanna asked the Centre's lawyer, Additional Solicitor General KM Nataraj, to seek directions from the government for formulating a uniform code of pharma marketing practices to curb unethical practices and ensure an effective monitoring mechanism, transparency, accountability and consequences for violations.
The court was hearing the Federation of Medical & Sales Representatives Association of India (FMRAI) vs