By now you have surely read the news about a Noida-based company called Ablaze Info Solutions, which is said to have defrauded about 700,000 people of Rs 3,700 crore. In this scheme, participants first had to pay a substantial subscription fee to join it, after which they were compensated for clicking on links. There were also incentives for bringing in other members, which made it akin to a multi-level marketing (MLM) scheme.
Experts advise that investors should do the due diligence before putting their money in such schemes.
According to cyber experts, this scheme took off because the activity it was pursuing