Business Standard

Explained in 5 charts: Why India needs condoms and their marketing

With India set to be the world's most populous country by 2030, there is a growing need to control population; and also there are several other reasons for better use of contraceptives

condom, condoms
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Abhishek Waghmare New Delhi
On December 11, the Union information and broadcasting ministry issued an advisory to television channels not to air advertisements of condoms “which are for a particular age group” between 6 AM and 10 PM. The reason given by the director of broadcasting was that they could be “indecent/inappropriate for viewing by children”.
 
In an official memorandum presented to the Rajasthan High Court, the ministry clarified that the advisory “only pertains to sexually explicit content”.
 
Advertising as a source of knowledge dissemination
 
About 100 years ago, Raghunath Karve, a Mumbai-based teacher and son of Bharat Ratna awardee Dhondo

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