Business Standard

Indian rose exporters cheer Valentine's Day

Shipping to Europe, West Asia and Australia begins a week ahead

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Apurva VenkatDilip Kumar Jha Bengaluru/ Mumbai
Rose exports from India are expected to reach a record high around Valentine’s Day this year.

Exporters began shipping rose stems to Europe, West Asia and Australia a week ahead of Valentine’s Day and will send more this week. Friday is the last day for Valentine’s Day export shipments.

Last year, Valentine’s Day fell on a weekend, damping exports.

More than five million rose stems are expected to be exported this year between February 4 and February 14. The sought-after Taj Mahal (red rose) variety costs Rs 12-16 per stem.

“Overlapping demand of the Chinese New

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