Eye on 2019 Lok Sabha elections, Modi govt plans massive outreach blitz

To mark the completion of its fourth year in office, the Narendra Modi government is planning a massive media and social media outreach, listing out its achievements, as well as setting the stage for the 2019 general elections. The focus would be on the Centre’s economic achievements.

This would include outreach through Facebook, WhatsApp, Twitter, increase in number of media briefings and interviews, and a focus away from Delhi and Mumbai-based English and Hindi media for greater visibility in the vernacular, regional press.

On Tuesday, when the ruling Bharatiya Janata Party emerged as the single-largest party in Karnataka, the finance