Facebook ties up with Business Standard as part of subscription programme

American social media giant Facebook has tied up with Business Standard as part of its subscription programme. Facebook on Friday announced that it had added a total of 28 such partners globally, Business Standard being the only one from India. 

In November 2017, the Mark Zuckerberg-founded company  had stated it was developing a paywall for subscription publishers to use in ‘Instant Articles’ with the goal of improving subscriber acquisition from the social media site. This newspaper is Facebook’s first India partner for the product.  

  

Around the world, Facebook has partnered publications including Bild, The Boston Globe, The Economist, Hearst (The Houston Chronicle