Few things are as valuable as a bright idea.
They rarely pop up in meetings (where most of the time people agree with other people), or in business (where most of the time it’s easier to keep doing what you’ve been doing), or in government departments (where most of the time it’s easier to implement policy than develop it).
But genuinely fresh ideas do emerge from time to time, often in the heads of political advisers (especially those that come from outside politics) or of academics whose mission is to work out how