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Tuesday, January 07, 2025 | 07:35 PM ISTEN Hindi

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From fashion to hostels, India's pet industry is pulling out all the stops

Indians spent Rs 19.8 billion on pet care last year, according to Euromonitor International

The swimming pool at Critterati in Gurugram
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The swimming pool at Critterati in Gurugram

Amrita SinghAvantika Bhuyan
At the edge of Delhi, nestled in the hushed silence of tony Chattarpur farms is a paradise for pets. A place where dogs shed stress, not hair. They become friendlier and happier as they spend their days running about on the green grass, eating a meal of organically-grown vegetables mixed with tender-fleshed chicken sourced from a supplier to airline kitchens — and, most important, attending counselling sessions.

 Right now, a three-year-old stray, Pooch, is undergoing an intense one-on-one therapy to improve his behavioural skills — no snapping at strangers. For the past two months, he has been a pampered guest

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