Govt will not seek disclosure of flash sale from e-commerce companies

While discount sales will continue to benefit consumers, 'fraudulent' and 'back-to-back' flash sales can't take place, as they limit fair competition and make small businesses uncompetitive

The government will not regulate or seek disclosure related to flash sales organised by e-commerce companies on their platforms, a senior government official said on Tuesday.

While discount sales will continue to benefit consumers, however, ‘fraudulent’ and ‘back-to-back’ flash sales cannot take place, as they limit fair competition in trade and make small businesses uncompetitive, Nidhi Khare, additional secretary, consumer affairs ministry said in a virtual press briefing.

The comments came in the backdrop of the consumer affairs ministry proposing a slew of amendments under the Consumer Protection (E-Commerce) Rules, 2020 to protect the interests of consumers as well as