In a brand association, two-wheeler maker Hero MotoCorp has signed up as a national supporter for the Fifa under-17 World Cup India to be held across six cities from October 6 to 28. Fifa is Fédération Internationale de Football Association.
The company has a long-standing association with various disciplines of sports through sponsorships across cricket, hockey, and football.
With the signing of the agreement, Hero MotoCorp has filled the second of six national supporter slots for the Fifa under-17 World Cup India, the first being Bank of Baroda.
Hero MotoCorp is also associated with Indian Super League, and has been the title sponsor