In an e-commerce store, if you want to buy a black kurti, you do the search and use a few filters such as size, style and material to find the apparel of your choice. This data then gets stored by the company and is used to improve customer experience subsequently. However, offline stores are at a disadvantageous position as data never gets stored with them and, as a result, they end up depending on information provided by store staff and on their insight, which are not always so accurate.
Bengaluru-based Capillary Technologies is providing offline retailers the power to improve