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How plastic makers are fighting an image crisis: All you need to know

Banned in Maharashtra and under attack in several states, the plastic industry has taken the digital route to lobby its case with customers and governments

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Amritha Pillay New Delhi
At a time when plastic is being universally reviled , its makers are taking a leaf out of the book of their strongest detractors to clear its name. On Instagram and on Facebook, in the run-up to the ban in Maharashtra and in the days since, there are a bunch of posts pushing pro-plastic messages. ‘Tobacco causes cancer. PET doesn’t’ says one; ‘Some plastics are born to care’ says another. 

Plastic manufacturers, associations and some anonymous handles whose industry affiliations are deftly masked are raising their voice against what they see a collective effort to besmirch the name of their product.

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