How too much information can stop people from being sustainable consumers

Too much information can cause confusion

Most people would agree that living more sustainably is something to strive for. With £13bn worth of food being wasted each year in the UK and global temperature records being broken every three years, being green is more important than ever. But it’s a lot easier said than done.

For the vast majority, trying to live a more sustainable lifestyle is restricted to the weekly recycling of bottles, paper, plastics and food waste. And consuming less also represents a tricky issue for governments when consuming more this year than last year drives economic growth.

An enduring issue remains: what actually is “sustainability”