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For Bollywood fans, here is some good news. Search giant Google Inc will bring the International India Film Awards (IIFA), to be held in Macau this weekend, to their computer screens.
Google will use Google+, YouTube and Search to bring the Bollywood glamour to users on a digital platform.
Bollywood stars will join a Hangout on-air live from the green carpet, YouTube will capture the pre-event parties, and knowledge panels across Search will showcase everything one needs to know about the nominees.
“We are extremely excited to bring IIFA home this year. With this association, we hope to ensure a never before experience to all Indian movie lovers. We will use Google+, Google Search Trends and YouTube to provide a great experience to the IIFA watchers. This association will help us to reach out to millions of IIFA fans and bring live action from IIFA 2013 to their desk tops and mobiles," said Sandeep Menon, director-marketing, Google India.
