Many in India Inc. might not wake up early this year along with Prime Minister Narendra Modi to perform asanas on the fourth edition of International Yoga Day. Unlike last few years, when corporate India, startup communities, ecommerce and fintech players went all out by organising yoga meets with professional instructors and giving out free yoga mats and branded sportswear, this time the excitement seems to be pallid even though there are exceptions.
For quite a few, it is business as usual. Many companies are organising any event. “It takes a lot of time to organise an event as one