When shoppers in the US carry a woven reusable bag to the store, they aren’t just saving the planet. They are also reviving an industry thousands of miles away in India.
Jute, a coarse fibre used to make fabrics like burlap, has been cultivated for centuries in Ganges Delta. India’s jute factories have been in operation for more than a century, and today the country is the world’s largest producer. But in recent decades, the industry has struggled as less expensive synthetic substitutes have flooded the market. Farmers turned to other crops, cheap labour moved elsewhere and mills deteriorated from lack