Indians not 'sticky', highly likely to switch mobile brands and carriers

As with the mobile brands, Indian users were among the most likely in the world to switch their current mobile network carriers, according to YouGov's 'Loyalty in Telco Report 2022'

Indian mobile phone users are among the most likely in the world to switch their cell phone brands as well as carriers. Behind only Indonesia, 28 per cent of Indians want to change their cell phone brand, according to a new report.

On the other hand, one in every three Indians plans to upgrade their cell phone with the same brand.

While 30 per cent of Indonesians and 28 per cent of Indians said they want to switch their mobile phone brand, only 10 per cent of Americans and 8 per cent of Britishers said so.

The data was released