As Vertoz’s Founder & CEO, Ashish is responsible for the leadership and direction of the company. He looks after the day-to- day operations, as well as leading the company’s product development and technology strategy.
What’s your Strategic Vision?
Vertoz’s strategic vision is to discover and employ tools, technolgies and data points through programmatic advertising strategies. Thus, helping us to automate the buying and selling of digital media and providing solutions to both advertisers and publishers.
Being an ad tech company, what has been Vertoz's focus on innovation?
Bringing out something new has alays been our first priority. As far as innovation is concerned we have always focused on inventing new ad formats which are innovative and have rich media content. Along with this, we work o private marketplace offering and scaling up our current offerings. Innovating ads for mobile advertising and retargeting are also our main focus areas.
Factors which differentiate Vertoz from the other ad tech companies?
We build our own technology that helps us provide services and solutions to our customers. Working with both advertisers and publishers is something not all ad tech companies do. Vertoz’s unique innovative technology enables it to buy and sell media programmatically. We provide media solutions to advertisers, publishers, SSPs and DSPs all under one roof. Thus we are a complete advertising and monetization suite.
What are Vertoz's plans on partnerships with big giants in the online advertising industry?
We plan to scale up our offerings by partnering with large SSPs and DSPs worldwide to increase fills and earnings for publishers and advertisers respectively. To offer better user targeting capabilities to our customers, we plan on partnering with DMPs. Vertoz is already partnered with major fraud detection companies to provide safe advertising environment to our customers.
How important is India as a market for Vertoz?
With the growing economy, the increasing number of internet users and startup initiatives initiated by the Government, India is rapidly picking up pace. With over 12% of the ad spend accounting for digital advertising, India sees a huge potential in the online advertising space. Keeping this in mind, Vertoz would like to leverage from it and create a foothold in the Indian market.
Online advertising in India is evolving. Where does Vertoz see itself 3 years down the line in India?
Digital ad spend in India is increasing year on year at a rapid rate creating more opportunities for the ad tech companies to flourish. Vertoz currently has a business of less than 10% in the Indian market and are looking to grow more. We see ourselves as a dominating player in the industry, working with and providing services and solutions to top rank companies and organisations of the country.
