IPL 2017 continues to grab eyeballs

Rural markets are contributing 46% of the viewership this year vis-a-vis 38% in 2016

Sony Pictures Networks India (SPN), the official broadcaster of the VIVO IPL, saw significant amount of audience from the rural markets in its 10th season. The VIVO IPL 2017 matches are being broadcast on Sony MAX, Sony SIX and Sony ESPN.

As a result, rural markets are contributing 46% of the viewership this year vis-à-vis 38% in 2016. The tournament has seen greater engagement in rural markets as well with average time spent increasing to 69 minutes over 48 minutes last year.

IPL viewership saw a 34% growth at 23.2 million average impressions (number of people watching the tournament at any given