 "IPL2017, Gujarat Lions")
Through its partnership with sports engagement platform Rooter, Indian Premier League (IPL) team Gujarat Lions has created a digital platform for fans to interact with each other and the team.
Gujarat Lions’ fans, while using the Rooter app, will get access to customised homepages, chat forums, and profile pages. In preparation for this innovation, Rooter’s homepage underwent a revamp making alterations and improvements in user interface.
“In the simplest of terms, we have created a Gujarat Lions zone within the Rooter app; almost similar to a sub-app, completely customised for the Lions fan with match updates and discussion forums,” says Piyush
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