IPL draws a huge audience, breaks past records

By second week, IPL reached more viewers than it has done cumulatively in past 10 seasons

The tenth season of Vivo Indian Premier League (IPL) drew record viewers in the second week, even though numbers have come down a notch when compared to the the first week of the tournament. Showing a 33 per cent jump over last year, IPL 10’s second week averaged 22.9 million impressions (for matches four to thirteen), compared to 17.2 million impressions last season. 

The reach (total viewers to sample the tournament on TV for at least one minute) for IPL 10 is a record-breaking 295 million viewers in the first two weeks. To put it in context, the cumulative reach