Is that dishwasher truly green or is it another case of greenwashing?

The US has green codes defined by the Federal Trade Commission to prevent consumers from misleading marketing claims

Eco-friendly shopping bags, dishwashers, batteries, cutlery, bottles. The list of “green” products – those that have been manufactured responsibly with the planet in mind – is getting longer.

A research by Canada-based marketing company TerraChoice found that in the last 5-7 years, the market for eco-friendly products in India has recorded a 73 per cent growth.

With consciousness rising, consumers are actively choosing such products. According to a June 2022 report by Bain and Co, 20 per cent of consumers in India are environmentally and socially conscious.

Now the question is: What’s to prove that the product branded as eco-friendly