On Tuesday, Adidas announced that it would cut ties with American pop star Kanye West, also called Ye, following his antisemitic remarks. This puts an end to a decade-long partnership, which was worth close to $100 million to Ye. It is expected to cost Adidas around $246 million in 2022.
"Adidas does not tolerate antisemitism and any other sort of hate speech. Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness," the company said in a statement.
West has been under fire for over