More viewers turn to TV news on Karnataka election verdict

Channels across English, Hindi and Kannada saw a significant increase in viewership

News channels had their day in the sun, grabbing eyeballs across Hindi, English and Kannada languages, during the Karnataka election counting/result week.

May 15, a Tuesday, was counting day. According to data from the Broadcast Audience Research Council of India, combined viewership of news channels in these three languages on that day went up from 133.7 million impressions (average over the previous four Tuesdays) to 389.3 mn, up 191 per cent. 

Impressions refer to the total number watching an event or show at any given point during its telecast. The Karnataka election counting coverage’s reach was 172.8 mn viewers, a third more