Kerala is likely to witness all-time high liquor sales this Onam, the harvest festival, with the season already reporting a 30 per cent hike.
According to the Kerala State Beverages Corporation (BevCo), the first few days of this Onam season have set the tone for record sales.
“During last year’s Onam season, our sales were around Rs 561 crore. This year, we expect it to be over Rs 700 crore,” said Yogesh Gupta, chairman and managing director, BevCo. During the first five days, starting from August 31, sales touched Rs 324 crore, up from Rs 248 crore during the same