The idea was neat, so to speak. A young man from Switzerland was suffering from a tummy bug in Mumbai when an Indian friend told him how to deal with it.
The world's largest whisky bar has to thank the friend for the remedy he suggested. It was this bit of advice -- quite possibly proposed as a little joke -- that set the idea rolling.
In the late 80s, Claudio Bernasconi visited India with an eye on setting up his own business, after he had failed to get a loan from Swiss banks.
"India was among the many countries