Lifestyle boutique store Cinnamon is a celebration of the versatile ikat

One of the first things to strike one about Cinnamon, a 19-year-old designer boutique hub, is its architecture and feel

A short drive from Hyderabad, in and around Pochampally, are clusters of families who for generations have bequeathed a tradition of handloom weaving to their young ones. They now spend their days weaving ikat patterns into contemporary outfits aimed at shoppers with minimalist leanings.

To combat the greyness of a long knee-length open jacket, in one instance, the weavers chose peach and pale yellow. With pockets on either side, the jacket instantly becomes something the modern urban woman can wear to office, or throw over a tunic for a chic evening out. 

Several organisations are helping families like these sustain