#LoveIsLove: India's top brands go all out with 'Pride' campaign

Flood social media with witty one-liners, tongue-in-cheek humour, hashtags

India’s top brands are going all out to celebrate pluralism and equality. Amidst the relief and rapture over the Supreme Court’s historic judgement decriminalising gay sex on Thursday, brands lit up with their own diversity messaging, flooding social media with witty one-liners, tongue-in-cheek humour and hashtags in support of the verdict. 

It was obviously a great way to get the eyeballs and ensure likes and clicks on your brand — although for some, the communication did spring from a genuine commitment to the cause of the lesbian, gay, bisexual, transgender and  queer (LGBTQ) community’s human rights.

For instance, food aggregator Zomato donned