Business Standard

Tuesday, January 07, 2025 | 08:14 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

'Make in India logo not inspired by Swiss bank ad'

Soon after a news website reported this resemblance, after spotting the Swiss bank's ad campaign on the outer body of a train in Zurich

PM Narendra Modi addressing at the opening ceremony of the Hannover industrial fair, Germany

Press Trust Of India New Delhi
The government on Tuesday sought to dismiss reports that the 'Make in India' logo was inspired by a Swiss bank advertisement. One of the most famous 'Make in India' logos comprises a lion with industrial wheels, and a similar picture has been noticed in the advertisement campaign of Cantonal Bank of Zurich.

Soon after a news website reported this resemblance, after spotting the Swiss bank's ad campaign on the outer body of a train in Zurich, social media went abuzz with comments that the 'Make in India' logo was copied from Switzerland.

Seeking to dispel such suggestions, Secretary in the Department of Industrial Policy and Promotion Amitabh Kant posted pictures of all 30 Make in India logos on Twitter and said all of these had "vibrant and dynamic" lions and none of them resembled the "dull, boring and monotonous Swiss or Cuban Lions".
 
He further tweeted that the "wheel in Ashoka Chakra forms the centerpiece of India's national flag". He also said that "since time immemorial, lion has been the official emblem of India" and it stands for "courage, tenacity and wisdom - all Indian values".

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Jun 03 2015 | 12:18 AM IST

Explore News