Malabar Gold pulls out Pakistan I-Day ad from Facebook

It was meant for regional customers in the West Asia, while it was posted wrongly in Facebook, said sources

Kozhikode-based Malabar Gold & Diamond has pulled out its Facebook post related to the Pakistan Independence Day Quiz competition, meant for its customers in the West Asia, following media reports.

While the post was taken out soon, it has received nearly a million likes within the time, according to news reports.

While top management officials were not available for comment immediately, company sources said that the contest was meant for customers in the West Asia, where the company has strong presence. The West Asia operations with presence in nine countries, are handled from Dubai, United Arab Emirates and the company use to conduct such country specific competitons, in connection with the special days of each country.

 

The Pakistan Independence Day Quiz competition was held from August 7 to 14, since its Independence Day is on August 14.

Even as the competition was only in the West Asia, the international agency which handles the marketing and publicity has posted in Facebook, which has reach across various countries, which created the controversy, said a source close to the development.