People used to say that the main golf shop at Augusta National was always overcrowded during the Masters week and that despite the uniqueness of the merchandise and the deep Southern courtesy with which the sales assistants guide patrons, one felt that one was in a standing-room-only railway carriage.
So, they decided to virtually triple the size of the shop and allowed for much better movement of people and had several more checkout counters. Guess what? This much bigger shop feels exactly the same as earlier. The crowds have increased, the merchandise (now marked up another few per cent) is flying