 "coronavirus, masks, television, TV, media, channels, entertainment, TRP, viewership, population, family, modi")
The fourth address of Prime Minister Narendra Modi to the nation on Tuesday witnessed the highest viewership among all his Covid-19 broadcasts, data from the Broadcast Audience Research Council shows.
While news and movies have continued to drive television viewership, Hindi general entertainment grew 26 per cent between April 4 and April 10, led by classics and old shows that most channels are now reviving.
Non-prime time viewership also remains high in Hindi-speaking markets, growing 97 per cent in the week under review.
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