With the growing intensity of Gujarat polls campaign, Congress and BJP are now instigating a video battle on social media. For the BJP, the battle is Modi v/s the rest. BJP has posted five separate campaign videos on its social media page, of which four discuss PM Narendra Modi. The party has attached the hashtag #ModiCheNe ( which means Modi Hai na or Modi is there) to the videos.
BJP has released video series with titles like “Proud to be Gujarati”, “I am Vikas, I am Gujarat” and recently it has come up with a video series 'Hu chu vikas'.