'Multifunctional homes' among top consumer trends for 2019: Report

Euromonitor International's Top 10 Global Consumer Trends 2020 report has identified emerging and fast-moving trends that we expect to gain traction in the year ahead. These trends include "multifunctional homes", "private personalisations", "we want clean air" and "reuse revolutionaries" among others and provide insight into changing consumer values. These also explore how consumer behaviour is shifting and causing disruption for businesses globally. For each of the 10 trends, Gartner has explored the specific characteristics and how the trend manifests, the business environment, data showing behaviour/motivation and case studies about how industries are responding. It also talks about the digital changes