My best campaign is Reebok's #BruisesCanBeGood: Isobar's Anish Varghese

Mindful of the fact that every brand is talking about women's empowerment, the first brief that we gave ourselves was that we need to ensure that our message stands out, says Anish Varghese

Which do you consider your best campaign and why?

#BruisesCanBeGood, which we created under the Reebok #FitToFight umbrella thought, is one of my all-time favourite work. We executed this campaign for Reebok on Women’s day in 2018.

What was the brief from client?

The client wanted to do a campaign around women’s empowerment/safety. There was also an ‘ask’ — to come up with an idea to get petition signatures to make self-defence education mandatory in schools and colleges for women. Mindful of the fact that every brand is talking about women’s empowerment, the first brief that we gave ourselves was that we need