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My goal is to make Mahua India's national spirit: Desmond Nazareth

Nazareth's home-grown tequila brand, DesmondJi 100 % Agave, has been enjoying a 'good reputation', as he has expanded his reach to sell his products in Maharashtra, Puducherry, Karnataka & Delhi

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Nazareth's tequila project took him to the Deccan Plateau, a semi-arid that shares latitudes with Mexico's agave-growing regions.

Amrita Singh
When Goa-based Desmond Nazareth, margarita lover and all-round cocktail enthusiast, returned to India from the US in 2000, he was disappointed with the unavailability of tequila in liquor stores across the country. For someone who had gained a reputation as an amateur cocktail creator, tequila was a must-have. “Why is tequila made in just one country?” became a burning question and Nazareth’s obsession, leading to four years of research on the production of tequila. The result: Agave Industries India, launched in 2011, which makes agave-based spirits from a cactus-like plant responsible for Mexico-made tequila as well as DesmondJi 100% Agave.

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