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Netflix gives films exclusive theatrical run ahead of streaming

"Roma" will screen exclusively in theaters weeks ahead of its streaming debut

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Photo: Reuters

Bloomberg Los Angeles
Netflix Inc. is parting with its long held rule of streaming new movies at the same time as their theatrical release, bringing it more in line with Hollywood studios and potentially giving the company’s films a greater chance for awards.

“Roma” will screen exclusively in theaters weeks ahead of its streaming debut, Netflix said in an emailed statement. Oscar-winning director Alfonso Cuarón’s movie has been tipped as a favorite to win an Academy Award for best picture. “The Ballad of Buster Scruggs” and “Bird Box” will also get exclusive limited theatrical releases in the U.S. and overseas.

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