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One thing millennials haven't killed is houseplants, thanks to Instagram

Cultivating indoor plants dates back to the ancient Chinese and the famed Hanging Gardens of Babylon

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Matthew Boyle | Bloomberg
Aisha Richardson, a 34-year-old designer living in Brooklyn’s Bushwick neighbourhood, started buying plants a few years ago to relieve job stress. Before she knew it, Richardson was hooked. She now has about 30 plants—minus one that her cat ate—and follows dozens of plant-focused Instagram feeds. How much does she spend? “I don’t want to think about it,” she says.
 
American millennials have been accused of dooming all sorts of things: beer, golf, cereal. But the cohort is credited with reviving the once-moribund market for houseplants. In the past three years, US sales have surged almost 50 per cent to

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