The Crime Branch Control and the officers of Pydhonie Police Station seized over 1,000 school bags, stationery sets and party goods from three stores — Parth Collection, Swastik Collection and Tip Top Plastic — operating out of Abdul Rehman Street in Mumbai during a raid on Thursday. The proprietors of the shops have been arrested for selling fake Disney branded goods. The media house, which operates a robust licensing and merchandising division in the country, co-operated with the authorities during the exercise.
A total of 1,313 units of goods were seized at Parth Collection, 138 units of goods were seized at Swastik Collection and 596 units of goods were seized at Tip Top Plastic respectively. Investigations are on to identify the source and/ or locations of the manufacturers of these seized goods, who will also be prosecuted as appropriate.
“We see this as a good first step to protect the integrity of the products that consumers buy from a trusted brand. Disney's consumer products in India spans across multiple lines including, fashion apparel, home, toys, consumer electronics, stationery, food, health and beauty and publishing. We applaud the efforts of the Crime Branch Control in not only protecting the rights of trusted brand owners, but also protecting Indian consumers from purchasing falsely branded and inferior products," said Abhishek Maheshwari, VP and Head, Consumer Products, Disney India.
