After her win against Spain's Carolina Marin in the India Open Super Series finals on April 2, shuttler P V Sindhu has jumped from number 5 to number 2 on the world badminton women's rankings. Does this indicate a similar jump in her brand endorsement portfolio and fees though, experts believe only time will tell.
Sindhu, who shot to fame after she became the first and the youngest Indian badminton player to win silver on the Olympic podium. She has around 8 endorsement deals under her belt, the latest being Panasonic Batteries.
"For us, positioning her brand started much before