Watch: Washing machine ad featuring Nawazuddin Siddiqui outrages Pakistanis

The ad compares washing clothes with domestic violence

A leaked advertisement being circulated on social media in Pakistan has stirred up anger over its casual attitude toward domestic violence, forcing the electronics company behind the video to apologize.

While promoting a Kenwood brand washing machine, the ad shows a group of male friends having a laugh over the main character's story about a fight with his wife. The man brags about not tolerating his wife's “attitude” and resorting to “dhulayi,” which literally means “washing” but is used as a slang for “beating up.”

The ad wasn't officially released, but a Facebook group called “Whatsapp Videos” posted the leaked