 "Pro Kabaddi")
VIVO Pro Kabaddi in its fifth season registered a cumulative reach of over 50 million viewers, a jump of almost 59 per cent over the opening of Season 4 last year.
This year, the annual Kabaddi tournament added four new franchises to the existing eight, resulting in more than 130 matches spread across 13 weeks. With the introduction of Star Sports First, India’s first free-to-air (FTA) private sports channel, and SS1 Tamil, a dedicated regional sports channel in India, Star Sports has allowed the tournament reach followers of the sport across the nation.
The state of Karnataka has contributed significantly
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