Gopal Vittal, MD and CEO, Bharti Airtel tells Pavan Lall that pricing levels will have to correct if customer experience is to improve. He talks about the telco’s new intelligent predictive engine, which will be ready in four months and enable the company to understand each customer personally, increase engagement by leveraging artificial intelligence and anticipate and fix problems in real time. Edited excerpts:
Given the lurches in the past two years, what kind of a future telecom player are you going to become?
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