Business Standard

Public service content on pvt TV channels to be voluntary: I&B ministry

I&B ministry set to issue a clarification in the matter soon

Illustration: Binay Sinha
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Illustration: Binay Sinha

Viveat Susan Pinto Mumbai
In a relief to broadcasters over the requirement to run 30-minute public service programmes daily on private television channels, the Ministry of Information & Broadcasting (MIB) has indicated adhering to this mandate would be voluntary.

The assurance was given during a crucial meeting on Friday between representatives of the Indian Broadcasting and Digital Foundation (IBDF) and ministry officials. The IBDF includes top television networks, such as Disney-Star, Sony, Zee, and Viacom18.

An industry executive present at the meeting confirmed this development to Business Standard. An MIB official said that a clarification would be issued shortly.

"The meeting was called to

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