Puma signs Team India captain Virat Kohli as brand ambassador

The cricketer and sportswear brand have signed an eight-year deal

Global sportswear brand Puma, today announced the signing of Indian Cricket Captain and sports icon Virat Kohli as its global brand ambassador. Kohli, who is among the youngest Team India captains, has signed on for a landmark eight-year long association, which will help him work with Puma towards transforming the sports and fitness ecosystem in India.

As part of this association, Kohli will work closely with Puma in developing a line that will include cricket, fitness and sports style. The merchandise will include footwear, apparel and accessories and have Kohli's signature style amalgamated with his fashion sensibilities targeted to the Indian