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Radio will continue to morph and adapt via mobile platforms: Arvind Singhal

Singhal, one of the main researchers behind popular edutainment show Main Kuch Bhi Kar Sakti Hoon, tells Shubhomoy Sikdar that communication has a central role to play in disease management

Arvind Singhal Professor of communication & director of the social justice initiative  The University of Texas
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Arvind Singhal Professor of communication & director of the social justice initiative The University of Texas

Shubhomoy Sikdar
With the kind of rapid technological advancements that we have seen in the field of communication, what future do you see for a medium like radio — both conventional broadcast and community radio?

Radio will continue to morph and adapt — for instance, it will be increasingly delivered and accessed through mobile platforms, and community radio stations, in my opinion, will always have a place, especially in TV dark areas — for they are by their very nature community-owned and operated, and provide a rich local flavour.

Health has been a key area of your scholarly works. How do you see initiatives

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