Romancing with Railways: Toilet Ek Prem Katha campaign to roll out on track

Akshay Kumar starrer is all set to catch eyeballs and to spread awareness about sanitization

From maestro Satyajit Ray’s Pather Panchali to evergreen blockbuster Dilwale Dulhaniya Le Jayenge, the Indian cinema has used trains to tell a story.

In a rare reel-to-rail echo, the upcoming Akshay Kumar starrer Toilet: Ek Prem Katha is set to use toilets of the Indian railways to catch eyeballs and to spread awareness about sanitisation.

According to persons close to the move, making use of its unsolicited revenue proposal, the Indian Railways may allow the Toilet: Ek Prem Katha team to brand the toilet doors of select trains and railway station platforms with its posters. In addition to this, the posters will mention that the toilet waste